What would happen if cows were priced using the same criteria the auto industry uses to price a car?
LIST PRICING FOR A COW
A farmer had been taken several times by the local car dealer. One day, the car dealer informed the farmer that he was coming over to purchase a cow. The farmer priced his unit as follows:
| BASIC COW | $499.90 |
| Shipping and handling | 35.75 |
| Extra Stomach | 79.25 |
| Two Tone Exterior | 142.10 |
| Produce Storage Compartment | 126.50 |
| Heavy Duty Straw Chopper | 189.60 |
| Four Spigot/High Output Drain System | 149.20 |
| Automatic Fly Swatter | 88.50 |
| Genuine Cowhide Upholstery | 179.90 |
| Deluxe Dual Horns | 59.25 |
| Automatic Fertilizer Attachment | 339.40 |
| 4X4 Traction Drive Assembly | 884.16 |
| Pre-delivery Wash and Comb | 69.80 |
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| FARMER’S SUGGESTED LIST PRICE: | $2,843.30 |
| Additional Dealer Adjustments: | 300.00 |
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| TOTAL LIST PRICE (Including Options) | $3,143.36 |
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